22 January 2024
(NEXSTAR) – If Travis Kelce’s latest pre-game look gave you a hankering for a Glamburger and some Tex Mex Eggrolls, you may not be alone.
Kelce and the rest of the Kansas City Chiefs arrived in Buffalo on Saturday ahead of their Sunday playoff game against the Bills. The official X account of the Chiefs also hyped up Kelce’s outfit — a maroon beanie and a mustard-colored suit over a striped turtleneck — in two separate videos posted to social media on Saturday and Sunday.
Travis Kelce arrives at Highmark Stadium to play against the Buffalo Bills in an NFL AFC division playoff football game, Sunday, Jan. 21, 2024, in Orchard Park, N.Y. (AP Photo/Adrian Kraus)
The striped sweater, however, soon drew a bit of playful mockery from the Cheesecake Factory, who likened it to one of their signature takeout bags.
“Fashion icons,” the brand wrote in a tweet featuring close-up images of Kelce’s sweater alongside a couple of the Cheesecake Factory’s striped plastic bags.
Fans on social media were tickled by the comparison, with several claiming the post made them “lol,” “lmao” or “ijbol.”
Donald Evans, the chief marketing officer of the Cheesecake Factory, has since said the silly tweet was all just a bit of fun.
“We often have fun inserting our iconic take-out bag, our famous ‘brown bread’ and our legendary cheesecake into the online conversation,” Evans wrote in a statement shared with Nexstar, before adding that the brand “loved” seeing its fans’ reactions to the post.
Evans further explained that the stripes on the Cheesecake Factor’s signature bag are meant to represent “our delicious assortment of cheesecake flavors.”
The Cheesecake Factory drew a comparison between Travis Kelce’s pre-game outfit and its own striped bags. (Luke Sharrett/Bloomberg via Getty Images)
Kelce’s brother Jason Kelce, meanwhile, also took a jab at his brother’s eye-grabbing attire in a social-media post of his own, albeit for a different reason.
“Looks like he’s auditioning for a new Wes Anderson film,” Jason wrote.
The Chiefs faced off against the Bills in Buffalo on Sunday, ultimately winning 27-24 and besting the Bills during playoffs for the third time in four years.