‘Grandparent scams’: BBB warns of scam calls that steal loved one’s voices

29 September 2023

TOPEKA (KSNT) – The Better Business Bureau (BBB) has issued a warning of a scam that pushes people to make rash decisions with the use of artificial intelligence (AI).

The BBB said in a press release that emergency scams, otherwise known as “grandparent scams,” rely on targeting a person’s desire to help family or friends in need. Now, through AI, scammers are cloning the voices of a person’s loved ones to make the scam more effective.

The scams often involve the impersonation of someone’s loved ones, a false urgent situation and a plead for help, according to the BBB. Through social media, scammers are able to look up information of their potential victims and create believable stories to make the scams more convincing.


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The scams can be sent in the form of emails, calls or social media messages from someone claiming to be a friend or family member in distress, according to the BBB. One version of this scam, the “grandparent scam,” involves a scammer contacting a grandparent while claiming to be their grandchild. This is followed by a request for money. The scam also functions the other way where the false grandparent contacts a child or grandchild and asks for help.

The Federal Trade Commission (FTC) announced earlier this year that scammers are using voice cloning techniques to imitate people’s voices. New technology has given scammers the ability to copy someone’s voice by taking audio recordings from videos posted to social media and other sources.

The BBB encourages people to follow these tips to avoid getting scammed:

Resist the urge to act immediately

Know what your family members are sharing online

Don’t wire any money if there is any doubt about the call


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You can report scams to the BBB Scam Tracker online. Additionally, if you think you have been the victim of identity theft or scams, you can reach out to the Kansas Office of the Attorney General for help.

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